[NEW] Battlecry: Winning the battle for the mind with a slogan that kills. by Laura Ries eBook or Kindle ePUB free

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Battlecry: Winning the battle for the mind with a slogan that kills. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry. Why do most Americans remember the battlecry of the French Revolution (Liberté, é

Title	:	Battlecry: Winning the battle for the mind with a slogan that kills.
Author	:	Laura Ries
Rating	:	4.95 (703 Votes)
Id Book	:	0984937099
Format Type	:	Paperback
Number of Pages	:	136 Pages
Publish Date	:	2015-09-04
Type File	:	PDF, DOC, RTF, ePub

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Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words “Liberté, égalité, fraternité” rhyme and that’s one of the powerful techniques for creating a memorable slogan. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry. (1) Rhyme: “Roto-Rooter, that’s the name. And away go troubles down the drain.” (2) Alliteration: “M&Ms melt in your mouth, not in your hands.” (3) Repetition: “The few. The proud. The Marines.” (4) Reversals: “Two great tastes that taste great together. Reese’s peanut butter cups.” (5) Double-

Laura Ries is a leading marketing strategist, best-selling author and television personality. Together with Al Ries, the father of positioning and also her father, she consults with companies around the world. She is co-author of five marketing books that have become bestsellers. The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002),The Origin of Brands (2004), and War in the Boardroom (2009). Visual Hammer was Laura’s debut solo book. It has been translated into the Chinese, Russian, Turkish, Polish and German languages. Battlecry complements Visual Hammer by outlining five strategies for improving the effectiveness of a company’s slogan.

What type of therapist yells at his client? What type of therapist tries to "break" his clients, and then "rebuild" them, as he once was quoted?

To answer my own question, A THERAPIST WITH NO (or insufficient) TRAINING! While he has a Chemical Dependency Professional (CDP) license, which is a two year license, he has no real training to counsel. I highly recommend this book to get a deeper sense of the man who Escoffier was. She has regularly reviewed children's books for e-zine Buzz Words since 2006 and is currently working on her first adult novel.. Parts of it are certainly worth thinking about. It's like watching someone hand in an exam, and waiting 100 years to see it get graded; no "payoff". Now she is the true ruler of Hythria though her brother High Prince Lernen sits on the High Throne. Elaine Stoddard. This is a 1972 English translation of a French text written in 1965. I have gotten into the habit of reading one of the short tips every day and focus on making it a

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